Graphics card market share statistics can mean different things depending on what’s being measured (shipments, installed base, or gamer PCs). Below is a clean breakdown using two widely cited benchmarks: Jon Peddie Research (shipment share) and the Steam Hardware Survey (gaming PC installed base).
Nvidia held 92% of discrete “add-in board” (AIB) GPU shipments in Q3 2025, vs AMD at 7% and Intel at 1%. (jonpeddie.com/wp-content/uploads/2025/12/AIB2.png)
When all PC GPUs are included (integrated + discrete), Intel led with 61%, followed by Nvidia at 24% and AMD at 15% in Q3 2025. (jonpeddie.com/wp-content/uploads/2025/11/MW2-1.png)
The global PC-based AIB market reached ~12.02 million units in Q3 2025 (shipment volume). (jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/)
On Steam (Jan 2026), the single most common GPU model listed was NVIDIA GeForce RTX 4060 (4.36%). (store.steampowered.com/hwsurvey/videocard/)
On Steam (Jan 2026), DirectX 12-class GPUs accounted for 90.61% of surveyed systems. (store.steampowered.com/hwsurvey/videocard/)
This view reflects desktop add-in graphics cards shipped (not iGPUs). It’s one of the cleanest “graphics card market share” cuts for the consumer discrete GPU market.
Discrete GPU market share by vendor (AIB shipments, Q3 2025)
Label
Bar
Value
Nvidia
92%
AMD
7%
Intel
1%
Max = 92%. Widths: Nvidia 100.00%, AMD 7.61%, Intel 1.09%.
Context: JPR’s Q3 2025 press release also reports total AIB shipments of ~12.02 million units for the quarter. (jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/)
Total PC GPU Market Share (Integrated + Discrete)
This broader view includes integrated GPUs shipped with CPUs, which is why Intel’s share is much higher here than in the discrete AIB-only cut.
Total PC GPU share by vendor (Q3 2025)
Label
Bar
Value
Intel
61%
Nvidia
24%
AMD
15%
Max = 61%. Widths: Intel 100.00%, Nvidia 39.34%, AMD 24.59%.
In the same quarter, JPR reported overall GPU share movement (QoQ) and total GPU shipments context for PC GPUs. (jonpeddie.com/news/q325-pc-gpu-shipments-increased-by-2-5-from-last-quarter-which-might-suggest-a-creep-forward/)
Gaming PC Installed Base (Steam Hardware Survey)
Steam’s survey is best treated as an installed base snapshot of active gaming PCs (opt-in, anonymized), not a shipment-based market share report. (store.steampowered.com/hwsurvey/videocard/)
Extra Graphics Card Market Share Metrics Worth Knowing
JPR reported the AIB installed base forecast reaching 152 million units by 2029 (with a stated CAGR of -0.7% over the forecast period). (jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/)
JPR also noted desktop AIB penetration reaching 120% over the next five years (penetration can exceed 100% because upgrades add boards beyond “one per desktop”). (jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/)
For Q3 2025, JPR cited an AIB attach rate of 162% (another way of expressing multi-board effects and replacements). (jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/)
How to Interpret “Graphics Card Market Share” Correctly
AIB share is the cleanest “graphics card brand” market share for consumer desktop discrete GPUs (Nvidia vs AMD vs Intel). (jonpeddie.com/wp-content/uploads/2025/12/AIB2.png)
Total PC GPU share includes integrated graphics, so it often reflects CPU shipment volumes (especially for Intel). (jonpeddie.com/wp-content/uploads/2025/11/MW2-1.png)
Steam share reflects the active gaming PC installed base, which is extremely useful for game requirements and optimization, but it is not a shipment report. (store.steampowered.com/hwsurvey/videocard/)
Jon Peddie Research — Q3 2025 Add-in Board (AIB) market press release and share chart. jonpeddie.com/news/global-add-in-board-market-8-8-billion-in-q325-with-a-cagr-of-0-7-to-2029/
Jon Peddie Research — Q3 2025 PC GPU shipments press release and “Total PC GPU Share” chart. jonpeddie.com/news/q325-pc-gpu-shipments-increased-by-2-5-from-last-quarter-which-might-suggest-a-creep-forward/
