GPU Market Statistics 2026

GPU market statistics show two markets moving at very different speeds: (1) PC graphics (integrated + discrete GPUs) with steady, cyclical shipment swings, and (2) data center GPUs/AI accelerators driving record infrastructure spending.

gpu market statistics
gpu market statistics

GPU Market Statistics (Top Highlights)

  • 76.6 million PC GPUs shipped in Q3 2025 (up 2.5% quarter-over-quarter; up 4% year-over-year).
  • PC GPU attach rate reached 120% in Q3 2025 (GPUs shipped per PC shipped).
  • Discrete GPU penetration was 25% in Q3 2025 (down about 1% vs. the prior quarter).
  • Desktop add-in board (AIB) shipments were about 12.02 million units in Q3 2025 (up 2.8% QoQ).
  • The AIB market was valued at roughly $8.8 billion in Q3 2025.
  • AIB market share (Q3 2025): NVIDIA 92%, AMD 7%, Intel 1%.
  • NVIDIA reported $57.0B revenue in Q3 fiscal 2026, including $51.2B from Data Center.
  • AMD reported $5.4B Data Center segment revenue in Q4 2025 (and $16.6B for full-year 2025).
  • Global server revenue hit $112.4B in Q3 2025 (+61% YoY); servers with embedded GPUs grew 49.4% and generated more than half of total server revenue.
  • Steam’s January 2026 survey shows DirectX 12 GPUs at 90.61% of systems; the most common specific GPUs include RTX 4060 (4.36%) and RTX 3060 (4.28%).

PC GPU Shipments and Attach Rates

  • Q3 2025 PC GPU shipments: 76.6M units.
  • Q3 2025 CPU shipments: 65.0M units.
  • Q3 2025 overall PC GPU attach rate: 120% (up 2.9% from the prior quarter).
  • Q3 2025 discrete GPU penetration: 25%.
  • Q3 2025 QoQ trend: desktop GPU shipments -2.4%, notebook GPU shipments +7.2%.
  • JPR projects a PC GPU installed base of roughly 2,995 million by 2029 (about 1.5% CAGR over the forecast window they cite).

Desktop Add-in Board (AIB) GPU Market

AIBs (discrete desktop graphics cards sold into the channel) are a useful “spot market” indicator because they react quickly to gaming demand, new GPU launches, and inventory cycles.

  • Q3 2025 AIB shipments: 12.02M units.
  • Q3 2025 AIB market value: about $8.8B.
  • Q3 2025 AIB attach rate: about 162% (AIBs shipped per desktop CPU shipped), down roughly 0.6 percentage points QoQ.
  • JPR estimated an AIB installed base around 152M units and forecast an AIB CAGR around -0.7% (their stated forecast window).
  • JPR also noted data center GPU boards were up about 145.5% quarter-over-quarter in the same reporting cycle.

Chart: AIB GPU Market Share by Vendor (Q3 2025)

VendorBarValue
NVIDIA
 
92%
AMD
 
7%
Intel
 
1%

Max = 92%. Widths: NVIDIA 100.00%, AMD 7.61%, Intel 1.09%.

Data Center GPUs and AI Accelerators

Data center demand has become the headline driver for GPU supply chains, platform roadmaps, and hyperscaler capex.

  • Global server revenue (Q3 2025): $112.4B (up 61% YoY).
  • x86 server revenue (Q3 2025): $76.3B (+32.8% YoY).
  • Non-x86 server revenue (Q3 2025): $36.2B (+192.7% YoY).
  • Servers with embedded GPUs grew 49.4% YoY and accounted for more than half of total server revenue in Q3 2025.
  • NVIDIA reported $51.2B Data Center revenue in Q3 fiscal 2026 (and $57.0B total quarterly revenue).
  • AMD reported $5.4B Data Center segment revenue in Q4 2025, citing continued ramps of Instinct GPU shipments.

Chart: AI Data Center Chip Market (GPUs & AI accelerators, $B)

YearBarValue
2024
 
$123B
2025 (forecast)
 
$207B
2030 (forecast)
 
$286B

Max = $286B. Widths: 2024 43.01%, 2025 (forecast) 72.38%, 2030 (forecast) 100.00%.

Consumer GPU Adoption (Gaming Snapshot)

Shipments measure supply; surveys show what’s actually installed. Steam’s monthly survey is a widely cited proxy for “active gaming PC” GPU distribution.

  • DirectX 12 GPUs: 90.61% (Steam Hardware Survey, January 2026).
  • DirectX 8 and below: 8.60% (January 2026).

Chart: Most Common GPUs on Steam (January 2026, selected)

GPUBarValue
NVIDIA GeForce RTX 4060
 
4.36%
NVIDIA GeForce RTX 3060
 
4.28%
NVIDIA GeForce RTX 4060 Laptop GPU
 
3.99%
NVIDIA GeForce RTX 3050
 
3.03%
NVIDIA GeForce RTX 5070
 
2.87%

Max = 4.36%. Widths: RTX 4060 100.00%, RTX 3060 98.17%, RTX 4060 Laptop GPU 91.51%, RTX 3050 69.50%, RTX 5070 65.83%.

GPU Market Forecasts

  • One industry report summary values the broader GPU market at about $70B (2024) and projects it could reach about $237.5B by 2030 (22%+ CAGR range in that forecast).
  • Gartner projected GPU revenue at about $51B, with growth of about 27% in 2025 (as part of its semiconductor outlook).
  • Omdia estimated AI data center chips (GPUs & accelerators) at about $123B shipped in 2024 and forecast about $207B in 2025, rising to about $286B by 2030.

AI Accelerator Competition and Investment

  • JPR identified 121 companies “making or planning to make” an AI processor (from IoT-class devices to hyperscale accelerators).
  • Those firms collectively attracted $13.5B+ in start-up funding (JPR’s report framing).
  • JPR also cited an estimated $60B in R&D from 26 public companies (using its stated assumption for AI allocation).
  • JPR expects consolidation: the “121 players” shrinking to around 25 survivors by the end of the decade.

Sources

  • Jon Peddie Research (JPR): Q3’25 PC GPU shipments press release
  • Jon Peddie Research (JPR): Q3’25 AIB (add-in board) market press release
  • JPR-referenced AIB market share recap (industry press coverage)
  • NVIDIA Investor Relations: Q3 fiscal 2026 earnings release highlights
  • AMD Newsroom: Q4 and full-year 2025 financial results
  • IDC-referenced server market recap (Q3 2025) via industry press coverage
  • Steam Hardware & Software Survey: Video Card Usage (January 2026)
  • Gartner: semiconductor forecast commentary including GPU revenue outlook
  • Omdia: AI data center chips market sizing/forecast
  • Arizton / Research and Markets: GPU market size and 2030 forecast summary